Changan Road Safety CSR Campaign
Client
Changan Al Majdouie
Category
Commercial
Metric
Changan Road Safety CSR Campaign
Duration
N/A
( The brief & the build )
Explore the Changan Al Majdouie road safety CSR campaign, created and produced by Global Untold Story from concept and filming through complete post production.
CHANGAN AL MAJDOUIE ROAD SAFETY CAMPAIGN
Global Untold Story created and directed a Changan road safety CSR campaign for Changan Al Majdouie, using a dramatic hospital scenario to translate the risks of distracted driving into an immediate human consequence. The campaign combined creative development, film direction and commercial production to deliver a clear, emotionally driven safety message.
Commercial
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