TVC • Digital • Performance
High-impact cinematic campaigns that build brand equity, and scalable, high-volume advertising assets engineered for digital performance and conversion.
From the initial concept through final multi-platform delivery, we manage end-to-end production workflows that strike a balance between creativity, quality, and measurable outcomes.
What is Our Experience?
The Untold Story brings hands-on experience across TV commercials, digital advertising, and performance-driven campaigns. Our team understands how storytelling adapts across platforms and how creative decisions influence audience behavior and campaign results.
We work with brands seeking strong visual presence, as well as marketing teams that require flexible, data-aware content frameworks—ensuring every production is grounded in strategic intent, not just execution.
What Sets Us Apart
- Story-led, performance-aware production: Every campaign is built around a clear hero idea that can scale into multiple assets without dilution.
- Platform-conscious execution: Formats, durations, and usage scenarios are considered from the concept stage, not as post-production afterthoughts.
- Efficiency without creative compromise: We maximize production value while maintaining consistency, clarity, and craft.
- End-to-end ownership: Full control across concept, production, post, and delivery ensures quality, alignment, and reliability at every stage.
Our Services in Commercial advertising campaigns:
Creative Concept & Campaign Story Development
Every project starts with a strategically grounded creative concept. We develop campaign ideas that connect brand positioning with audience behavior across platforms. This includes defining the core message, building multiple creative routes, and structuring a clear narrative framework. The result is a strong hero story that anchors the campaign, remaining scalable across multiple executions without compromising clarity or impact.
Scriptwriting
We write commercial scripts with both production and performance in mind. Scripts are structured to support multiple durations, strong opening hooks, and clean cut points for future adaptations. Each script functions as an execution blueprint—designed to streamline production, post-production, and performance-driven iteration.
Script Translation & Localization
Scripts are adapted for different markets with full consideration of language nuance, cultural context, and tonal integrity. Localization goes beyond translation, ensuring the message carries the same intent, rhythm, and emotional weight across Egypt, GCC, and international audiences. Deliverables include voice-over–ready and subtitle-ready versions when required.
Pre-Production (Planning, Budgeting, Scheduling)
Pre-production is treated as the foundation of execution quality. We manage budgets, schedules, crew planning, casting coordination, and full production workflows with precision. This structured planning minimizes risk, controls cost, and ensures that production days run efficiently without compromising creative standards.
Storyboarding & Pre-Visualization
Before shoot day, we translate the creative vision into clear visual references. Storyboards and pre-visualization define key frames, camera language, pacing, and transitions, aligning all stakeholders early and significantly reducing revision cycles during production and post.
Production Shoot Execution
We execute shoots across a wide range of production scales, from agile digital setups to high-end commercial productions. On-set management covers camera units, lighting, locations or sets, crew coordination, and schedule control—ensuring consistency, efficiency, and technical excellence throughout the shoot.
Casting & Talent Management
Talent selection is aligned with the campaign’s creative direction and brand tone. We manage casting coordination, talent logistics, and on-set supervision to ensure performances are consistent, authentic, and fully integrated into the production workflow.
Art Direction, Set Design & Styling
We lead the visual identity of each production through cohesive art direction. This includes set design, props, wardrobe, styling, makeup, and hair—carefully crafted to reflect brand identity and maintain visual consistency across hero assets and all derived versions.
Cinematography & Lighting Design
Camera execution and lighting design are developed to support both brand positioning and practical coverage needs. Our setups are designed for cinematic quality while remaining flexible enough to efficiently capture multiple formats and deliverables within the same shoot.
Post-Production & Finishing
Camera execution and lighting design are developed to support both brand positioning and practical coverage needs. Our setups are designed for cinematic quality while remaining flexible enough to efficiently capture multiple formats and deliverables within the same shoot.
Cutdowns, Versioning & Multi-Format Adaptations
Versioning is planned from the outset. We systematically produce cutdowns and variations across multiple durations and formats—6s, 10s, 15s, 30s, 9:16, 1:1, and 16:9—along with hook and CTA variations. This approach transforms a single production into a complete performance-ready asset library.
Motion Graphics, CGI & AI-Enhanced Visuals
We integrate 2D motion graphics, 3D/CGI, and AI-assisted visuals where they add genuine value. These tools are used to elevate storytelling, visualize products, simplify complex ideas, and expand creative possibilities without compromising realism or brand credibility.
Influencer / Creator Collaborations (Production-Led)
Creator-led campaigns are executed with full production oversight. We support concept development, scripting, shoot direction, and post-production while preserving the creator’s native style. This ensures content remains authentic while meeting brand, quality, and delivery standards.
Localization (VO / Dubbing / Subtitles)
We provide voice-over, dubbing, ADR, and subtitling services for multi-market delivery. Localization is handled in alignment with market tone, technical specifications, and platform requirements, ensuring seamless distribution across regions.
Why Choose The Untold Story?
We don’t just produce commercials—we create marketing assets that endure, work seamlessly across platforms, and deliver measurable business outcomes. We act as a production partner who understands marketing strategy, not merely a service provider executing instructions. Our approach ensures campaigns are strategically aligned, creatively compelling, and operationally efficient.
Book Your Session
Whether launching a major TV campaign or building a scalable performance advertising system, we transform ideas into stories—and stories into measurable results. Our process ensures that every concept is realized with precision, creativity, and strategic intent.
Let’s build a commercial campaign that performs as powerfully as it looks.
Schedule an exploratory session with us today, and let’s start your story from the right place.
