La Casa de Papel | Promo (Netflix)

Case intro

A social-style promo created for Netflix, featuring Arabic-speaking fans sharing their excitement and connection to La Casa de Papel.

Shot across Arab locations with styling inspired by the series, the video captures a shared community moment around the show and the culture of fandom.

Designed as an audience-first piece to spark conversation and amplify regional engagement.

Client: Netflix

Service: Promo Video

Industry: VOD Platform

Challenges
Tight Timeline:

All photos needed to be captured, edited, and delivered within 3 weeks.

Real-World Vibe:

The client wanted real locations rather than studio shots to maintain authenticity.

Versatility:

Photos had to work for both large-format print and mobile social media usage.

Real-World Vibe:

The client wanted real NYC locations rather than studio shots to maintain authenticity.

Results

+42% engagement on social media compared to their previous campaign
+30% boost in product click-through rate within the first week
Campaign visuals featured in Hype NYC Magazine

” Stunning product shots that elevated our brand. They understood our vision and nailed every detail. Professional and efficient. “

CTO

Miguel V. Stanton

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