Sellable Concepts & Formats for VOD Platforms and TV Channels
We develop original IP built around strong storytelling and clear commercial packaging. Our work focuses on creating formats and concepts that can be commissioned, piloted, or sold to VOD platforms and TV channels—supported by pitch-ready materials that combine creative clarity with production and business logic.
What is Our Experience?
The Untold Story approaches IP development with a producer’s mindset. We understand how platforms and broadcasters evaluate ideas—not just creatively, but operationally and commercially. Our experience spans concept creation, format design, research, and pitch packaging designed to reduce risk and increase commissioning potential.
What Set Us Apart
- Story-first IP: Every concept is built around a clear hook and an authentic “untold story.”
- Platform-aware design: Formats shaped to fit commissioning logic and content strategies.
- End-to-end packaging: Creative, production, and commercial thinking developed together.
- Scalable by design: Ideas structured to grow across seasons, markets, and platforms.
Our Services in Original IP Development:
IP Concept Development
Original concept creation built around a clear premise, audience hook, and long-term scalability. Designed to surface distinctive “untold stories” across travel, culture, entertainment, and topical formats.
Format & Series Design
Episode structure, season arcs, segment logic, pacing, and repeatable mechanics. Built to ensure the idea is producible, scalable, and ready for platform or broadcast commissioning.
Research, Access & Feasibility Planning
Research, access mapping, location feasibility, and production reality checks. Designed to reduce commissioning risk and strengthen credibility during pitch conversations.
Treatment, Bible & Pitch Packaging
Treatments, show bibles, pitch decks, log-lines, synopses, and key creative materials. Built specifically for platform and broadcaster decision-makers and internal greenlight processes.
Proof-of-Concept / Pilot Planning
Planning for teasers, sizzles, proof-of-concept shoots, or pilot episodes, depending on sales strategy. Designed to demonstrate tone, format logic, and execution capability.
Packaging: Talent, Partners & Production Plan
Support in packaging hosts, guests, partners, co-production routes, and production approaches. Built to increase the attractiveness and viability of the project for buyers.
Commercial Strategy & Distribution Readiness
Positioning for buyer types, comparable references, audience definition, and distribution pathways. Designed to clarify monetization logic, platform fit, and long-term value.
Localization & Multi-Market Adaptation
Language adaptation and market-sensitive packaging for regional and international buyers. Useful for scaling original formats across MENA and global markets.
Why Choose The Untold Story?
Because a strong IP requires more than a good idea. We combine creative originality with production feasibility and commercial clarity—developing concepts that platforms can actually commission and scale.
Book Your Session
From original concept creation to pitch-ready packaging, The Untold Story develops IP designed to travel, scale, and succeed across platforms and markets.
Turn your idea into a sellable format.
Contact us to develop original IP built for platforms, broadcasters, and long-term growth.
