The Untold Story

How Video Production in MENA is Powering Business Growth in 2025

The business landscape in the Middle East and North Africa (MENA) is changing faster than ever, and one marketing tool is leading the way: video production. Whether in Egypt, the United Arab Emirates (UAE), or Saudi Arabia, companies are realizing that professional video is no longer optional. It has become the most effective way to generate leads, build customer trust, and stay competitive in crowded markets. At Global Untold Story, we see every day how a strong video marketing strategy can turn challenges into measurable growth.

Building credibility has always been a challenge for brands, and corporate video production is proving to be one of the most powerful ways to achieve it. A high-quality brand film, an authentic customer interview, or even a simple Instagram Reel shows professionalism instantly. In Egypt, for example, several leading banks have replaced static ads with storytelling-driven videos, putting real entrepreneurs and customers in the spotlight. This approach has helped them humanize their services and build long-term trust with clients.

The shift toward short-form video content is impossible to ignore. Platforms like TikTok, Instagram Reels, and YouTube Shorts are driving engagement across the region, with audiences consuming hours of quick, mobile-friendly videos daily. In Saudi Arabia, advertisers that invested in video ads during Ramadan saw a 40% increase in leads and a significant drop in cost per lead. This proves that a 30-second video can often achieve more conversions than weeks of static posts.

Another defining trend in the region is the rise of bilingual video content. The MENA market is unique: it combines Arabic-speaking communities with a large English-speaking expatriate base. Brands that create Arabic and English video campaigns expand their reach dramatically. In Dubai, adding Arabic subtitles to English-language ads has already become standard practice, doubling both engagement and cultural relevance.

Video also plays a critical role in event coverage across MENA. A conference in Riyadh or a corporate launch in Cairo no longer ends when the lights go out. With professional event video production and high-quality live streaming, brands can extend their events to thousands of online viewers. A well-crafted recap film or highlight reel ensures that the message keeps working, long after the event has finished.

For businesses across the Middle East, the message is clear: video production in MENA is now the most powerful driver of growth. It entertains, it educates, it persuades — and it converts. Companies that embrace video marketing in Egypt, Saudi Arabia, and the UAE will stand out, while those that ignore it risk falling behind.

At Global Untold Story, we specialize in crafting high-impact videos that combine powerful storytelling with data-driven media buying. From corporate films and brand storytelling campaigns to event video production and short-form social media content, we help businesses unlock the full potential of video.

Ready to transform your brand with video? Contact Global Untold Story — your trusted partner for video production in Egypt, Saudi Arabia, and the UAE.